Creating the brand identity from scratch for an institute offering neuro-linguistic courses for mind nourishment. Starting from an experience and engagement strategy derived from market and user insights, the name Mind Village led to a logo showing a human face with a flourished tree inside it — a nourished mind.
From brand guidelines, font and color selection and illustration, to UI/UX design and development of the e-commerce platform for orders on services and courses — imagining a web and mobile experience for continuous user engagement.
website development
Built on WordPress WooCommerce. The most challenging part was the landing page, with interactive scroll animations that came out well across all devices — each course represented by its own illustration.
"We worked with Shahrukh across various aspects of design for Mind Village Institute. He oversaw our overall design aesthetic, created landing page assets, social media advertising assets and designed our core value unit. He is an extremely talented designer and a pleasure to work with!"